Weather.com FAQ

*Disclaimer: This FAQ is entirely fictitious and is in no way associated with The Weather Channel of its affiliates. Any resemblance to actual Weather.com material is purely coincidental.

Welcome to Weather.com, your internet weather resource. Thank you for your interest in our programming. Before you contact our help desk, please refer to the list of frequently asked questions below.

Q: Where can I get local forecasts online?

Finding local forecasts is easy. On the Weather.com homepage, simply type in your zip code, city, or nearby landmark to access current local weather as well radar maps and projected forecasts.

Q: Weather.com is huge. I don’t know where to start.

The Weather.com Tutorial is an excellent place to become familiar with the website.

Q: Who is hosting Winter Weather Week?

–Meet Jim Cantore

–Meet Mike Seidel

–Meet Dr. Steve Lyons

–Meet Dr. Greg Forbes

Q: Where is the TV schedule located?

The Weather Channel TV schedule

Q: Where can I get help or leave feedback?

The Weather.com Feedback forums and Helpdesk

Q: I have a smartphone. How do I download the Weather Channel mobile app?

Visit the App Store (iphone users) or the Android Market (Android users) and download the mobile app.

Q: Is the mobile app free?

Yes. The premium ad-free version for iphone only is available for $3.99.

Q: How do I add my city on the mobile app?

Go to Settings, scroll down to Saved Locations, and input your town or city.

Q: Where can I get updates online?

If you are a Twitter user, you can access Weather.com’s Twitter page for news and alerts. You can also sign up for email and text message alerts for when severe weather affects your area.

Q: I don’t get the Weather Channel. What should I do?

If you aren’t receiving The Weather Channel, contact your cable or satellite provider to request it. Please consult your provider for pricing information.

Q: I missed a show on TV. Can I find it online?

At this time, you cannot watch full episodes online, but video previews as schedule information can be found on Weather.com’s TV page.

Q: How do I contact the Weather Channel?

Thank you for your correspondence. For questions about our website, please visit the Feedback page listed above to contact support. For inquiries, content submissions, and other information for members of the press, please visit the Online Press Room.

Q: Is there a section specifically for travel?

Yes. Local city guides, driving safety tips, airline searches and more can be found at our Travel Outlook page.

Q: Is there a section for travel on the mobile app?

Not at this time.

Q: Can I find TV shows on the mobile app?

Like Weather.com, you cannot watch full episodes, but clips and previews of recent shows can be found under the Video heading.

Q: Is there a severe weather learning resource?

Yes. There is a section on Safety and Preparedness available to learn about different kinds of weather threats and how to keep yourself and your family from harm.

Q: Is there a weather history section available at Weather.com?

No. You can watch When Weather Changed History weeknights at 8 pm ET for history-related stories.

Q: Is the website child-friendly?

Yes. Visit The Weather Channel Kids for forecasts, games, and resources for teachers.

Q: Can I interface my social media profiles with Weather.com?

Yes. On the mobile app, under the Social heading, you can view weather-related tweets from other users. You can also Tweet for other users to see if you allow the app to access your location information.

Q: Does Weather.com have an online store?

Not at this time. The Weather Channel online store ceased operations as of October 2011.

Q: I’m deployed on active duty. Can I get updates from anywhere in the world?

Yes, as long as you have a working internet connection. Along with the email and Twitter updates mentioned above, visit our Facebook page for more information and the latest news.

Local Teachers Skeptical of Charter School

New construction may not solve old problems

By Chris Rogers

Carrboro—With the Howard and Lillian Lee Scholars Charter set to open for the 2013-14 academic year, some local teachers are formulating mixed opinions regarding the school’s promises. While the school may present an opportunity for underachieving children and their families, whether lasting concerns are addressed in the long run has yet to be seen. It is a controversial subject among residents.

Concept

Named for Howard Lee, Chapel Hill’s only black mayor and former state senator, and his wife, Lillian, a life-long teacher, the Lee Scholar’s Charter promises to:

  • aid in closing the racial and economic achievement gaps
  • better prepare students for high school academics as well as college
  • reduce crowding in public elementary schools

The school is to be managed by the National Heritage Academies, a for-profit organization based in Michigan. As schools receive state funding per student, teachers and administrators are concerned regarding a change in the allotment of these funds.

Little money to spend

 

In the event that students leave local schools for the charter, Chapel Hill-Carrboro City Schools could lose 4.5 million dollars or more in state funding, a subject that has some local teachers questioning the construction.

“I’m against money being diverted from public schools,” said Rob Greenberg, a science teacher at Chapel Hill High School. “I think charter schools are a great idea but I don’t think the way to do it is to take money away from public schools, especially if the organization is making a profit.”

Ron Olsen, a history teacher at Chapel Hill High School, does not believe the school system can afford the change.

“We don’t have enough money as it is.”

Despite the present financial situation in public schools, he understands there is a potential upside.

“If it helps kids, if it betters kids K-8 then I think it’s a good idea. But if it’s going to take money out of (other local schools), then I’m not so sure.”

Mary Jones, a Technical Education and Special Populations teacher, thinks the costly construction may provide the help students need in the long run.

“If a change is going to cost us dollars to get away from the ‘same old,’ you’ve got to do it,” Jones said. “It’s a shame that it has to divert and take away from what is good and what’s going on here, but there needs to be an improvement.”

The achievement gap

Despite funding challenges, the school’s central promise is to help close the racial achievement gap, an objective that has eluded many school administrators for years. Traditionally, almost all white students in CHCCS pass End of Grade tests while just over half of black students accomplish the same feat.

Although some teachers feel that the achievement gap is an issue worth addressing, the construction of the new school may not provide such an easy solution.

“It comes back to family,” Olsen said. “If mom and dad are invested in making sure their kid’s getting an education, I don’t care if they’re here or at (a private school). If parents aren’t invested in that way, nothing’s going to change.”

Rob Greenberg agrees that family is the cornerstone of a good education. “The problem goes back to when the kid is 3 years old,” he said. “In order to close the gap, there has to be education beyond the schools. There has to be education in the community, among families and churches.”

Another factor to consider is overcrowding. Local elementary schools have suffered from overcrowding for almost a decade. With increasing class sizes, the achievement gap problem remains unresolved.

“They say they’re going to close the achievement gap,” Mary Jones said. “Certainly smaller classrooms would do that.”

Despite the doubts, Jones maintains that a new school can only be a positive change.

“I believe this particular charter school will be handled gently.”

With construction potentially beginning as early as next spring, teachers are eager to see whether or not the Lee Scholar’s Charter can deliver on its intended purpose. While many students will benefit from the transition, the school may be unable to tackle the racial achievement gap at its core.

“I’m sure it’s going to help some kids but I don’t think that’s the panacea for solving the achievement gap,” Greenberg said. “I think society has to change.”

Lee Charter application

News Story Strategies and Background

BACKGROUND

The North Carolina State Board of Education has recently approved the construction of 25 new charter schools, with one planned for construction in Carrboro. The Howard and Lillian Lee Scholar’s Charter received preliminary approval and is planned to open for the 2013-14 academic year. The school’s mission is to help close the economic and racial achievement gaps for grades K-8. My goal was to speak with some local teachers concerning the construction and whether or not they thought the school would have the intended outcome.

AUDIENCE

–Residents of Chapel Hill, Carrboro, and surrounding communities that will either be affected by the construction or may choose to send their children to the new school.

–Parents, especially parents of minority children.

–Any North Carolina taxpayer.

FACT CHECKS

Checked facts on:

–Howard Lee’s record of service to Chapel Hill

–Lillian Lee’s career as an educator

–Proposed funding to be diverted

–Construction location

–School’s intended purpose/mission statement

QUESTIONS

–How do you feel about the impact that diverting state funding could have on the Chapel Hill-Carrboro City Schools?

–Do you think a new school construction is a solution for the racial achievement gap over current public schools?

–Could this help overcrowding?

SOURCES

13 local teachers were contacted. 3 were reached for comment.

–Rob Greenberg (reached)

–Mary Jones (reached)

–Ron Olsen (reached)

–Larkin Bell

–Stephen Head

–Thomas Herndon

–Michael Irwin

–Kay Lawson-Demery

–Joanne Mcclelland

–William Melega

–Ken Stewart

–Sue Stites

–Eric Stoffregen

New Policies for Online Content

  1. You have been appointed the public editor or ombudsman for a news organization online. It’s your job to draft a policy covering changes to articles published online, including corrections and clarifications. How will these be handled? What will be communicated to site visitors?
  2. As an adjunct to No. 1, draft a policy covering how crowdsourced content should be attributed.
  3. It’s now up to you to hire a vice president of social media. Write the job description.

*Writing for the fictional “Southern Affairs” weekly journal.

From the Assistant Editor’s desk:

Dear Reader,

Thank you for your loyal and continued support. Without it, we would not have been able to reach so many subscribers within the region. Beginning with the December, 2012, issue, the journal will be available online as well as in print. As such, please note the following policy changes.

Corrections/Changes to the online edition

  • All corrections to BOTH the print and online editions will be posted on the website
  • Listed corrections in the print edition will contain ONLY print edition corrections
  • These corrections will be indicated above the title for each article both online and in print
  • The online edition will be updated with corrections immediately. Print readers will have to wait for the next print edition
  • Possible corrections can include (but are not limited to) grammatical errors, incorrect spellings, formatting errors, missing information, and factual errors
  • Disputes or disagreements with the author’s content does not qualify as a correction
  • We do our best to get it right the first time. However, if you spot an error, please email us at correctionsdesk@southernaffairs.com

Content Submission Guidelines

Our readers demand and expect only the highest quality content and we do our best to deliver such content. As such, we are quite selective in what makes it into print, both online and in print. If you are ready to submit a piece, please follow these guidelines:

  • Email all submissions to contactus@southernaffairs.com with your name, title of your piece, date of submission, and contact information
  • For all submissions, please adhere to the The Chicago Manual of Style, 15th ed. Failure to do so will result in your piece being returned
  • When using, referencing, or referring to original content that is not of your creation, be sure to provide an accurate citation of your source. These will be fact-checked
  • Be aware that your content, once published, may be corrected or altered for accuracy
  • Any and all lewd, overtly racist, bigoted, or any content we deem to be otherwise inappropriate will be rejected
  • Opinion pieces are welcome, but objectivity is preferred

*Please be aware that content will be shared and reported on online through our social media outlets.

Position available—Vice President of Social Media

Minimum education and experience—Candidate must possess a 2 year degree at a minimum as well as at least 3 years experience or equivalent training and experience in a related field.

Minimum requirements and skills—Candidate will serve as the primary liaison between the President of social media and the rest of the office while maintaining office policy. Must be well versed in and frequently update the following forms of social media:

  • Facebook
  • Twitter
  • Google+
  • Tumblr
  • Pinterest
  • Hootsuite
  • Tweetdeck

The candidate must be proficient in MS Word, PowerPoint, and Excel. The candidate will also be expected to update and maintain the journal’s blog on a weekly basis. Excellent written and oral skills are a must. Must be able to lift up to 50 lbs.

Preferred skills—4 year degree in computer science or library sciences as well as 5 years in a managerial position.

Chapel Hill High School Homecoming Game Live Blog

6:50 pm

Going to be live blogging the Chapel Hill High School homecoming game against J. F. Webb. Hard to hear anything over Kool and the Gang’s “Celebration” playing on the speakers. We are currently about 40 minutes from kickoff. The weather is crisp and clear. Great for football!

Going to be updating from the phone.

7:00
Just noticed the breast cancer awareness gear being employed. The players are wearing pink socks and the cheerleaders have the pink pompoms.

Crowds starting to fill in. I’m surprised so many people are as early as me.

The chilly air might make all of my quick typing tricky. I’ll do my best.

7:05
Teams are warming up and getting their pep talks. CHHS coaches are also decked out in pink as well. The music has switched to funk/disco.

7:08
Just got told I’m sitting in the class of ’82 section. I guess I should move.

Cheerleaders are practicing their pyramid. I’m glad they’ve got a mat.

7:13
Band has lined up on the track just off the field. The music has stopped playing so they can take the field.

Some students are already discussing who they want to win homecoming queen.

7:19
With 11 minutes to go before the 7:30 kickoff, the band is taking the field to the steady cadence of the snare player.

7:23
The band just got through playing the national anthem. The team is now lining up to break through the paper sign.

The band is on its way to the bleachers. I’m sitting unfortunately close.

Chapel Hill has won the toss and will elect to kick.

7:28
The Tigers break through the sign and are lining up for the kickoff.

7:30
Chapel Hill kicking off to start the first quarter. 1st and 10 on the Webb 43.

After a 5 yard run, it’s 2nd down, followed quickly by a Chapel Hill penalty.

Webb committing to the run early it seems. The runner fumbles it but quickly recovers.

7:34
Chapel Hill recovers a second Webb fumble. On their own 38.

7:35
50 yard run by Chapel Hill to get into the end zone. Touchdown Chapel Hill. The extra point is good. 7-0 now for Chapel Hill at the 9:13 mark in the first.

Ensuing kickoff is out of bounds for a penalty.

7:38
Webb still looking to run. With a back that size I might do the same.

7:41
Interception by Chapel Hill. Chapel Hill ball on the 40 yard line. Loving the “O Fortuna” by the band.

7:43
Chapel Hill QB is sacked for a loss. This current drive is moving backwards.

Chapel Hill punts, somehow recovers. Ball on Webb 46.

7:45
Chapel Hill running back is amazingly fast. 10 yard run for a 1st.

7:47
Great looking pass for Chapel Hill is incomplete. 3:17 to go in the first. Timeout Chapel Hill.
Thinking I should have brought a better jacket.

7:50
Chapel Hill running play. Flag down. Holding. 10 yard penalty results in 2nd and 14 on the 27.

7:53
Chapel Hill QB calls his own number and runs for 6. 1st and goal. End of the 1st.

7:55
First play of the 2nd quarter. Chapel Hill gets in the end zone for 6. Point after is no good.

Line drive kick for Chapel Hill.

Also wishing I had one of those seat cushions.

8:00
Webb continues with the running plays. They move it up to the Chapel Hill 46. Chapel Hill is called for offsides penalty.

8:02
Solid pitch play by Webb. They call a timeout. 7:23 left in the half.

8:05
Chapel Hill showing some strong D on the Webb run. Tackle for a loss.

Another offsides penalty on Chapel Hill.

Band looks like they’re already getting ready for halftime.

And another offsides penalty for Chapel Hill.

8:08
1st and goal for Webb after the run.

Chapel Hill responds with a tackle for a loss.

Webb trying to get in for a score through the air. 3rd down.

8:10
Webb run is short. 4th down. They go for it. Stop by Chapel Hill for a turnover on downs.

8:13
Chapel Hill steadily working its way out of their own territory. Roughly a minute remaining in the half.

8:15
The first half comes to an end on a QB sack. After a half made up mostly of running plays, Chapel Hill still leads 7-0.

8:18
The band has taken the field for the halftime show and the introduction of the homecoming couples.

I could swear I just saw Pete Carroll.

The homecoming king is on the football team and the queen is one of the cheerleaders. The band and color guard are now ready to perform. The show is featuring music from the musical Chicago.

Image

A view of the band from the bleachers

8:31
The band just finished up an impressive show and has left the field. The raffle winner was just announced. The football teams have just returned.

8:39
Chapel Hill starts the second half on the 6 yard line.

Flag on Webb on the next play.

Great run by the back for Chapel Hill. 1st and 10 on the 22.

Next play: great 25 yard pass to move the chains to the 47.

8:43
Amazing 43 yard completion for Chapel Hill. The crowd really got into that one. 1st and 10 on the Webb 18.

8:45
15 yard run for Chapel Hill for another touchdown. Very solid drive. The 2 point conversion is no good. Chapel Hill is leading 19-0 with 7:53 left in the quarter.

Quick 3 and out for Webb.

8:50
Several unproductive running plays for Chapel Hill have resulted in a 3rd down. Official timeout.

The student section is much tamer than it ever was when I was a student.

8:53
Webb punts. Chapel Hill return is called back due to a penalty. 1st and 10 on the 31.

Chapel Hill running play is no good due to holding penalty.

Make that two holding penalties back to back.

8:57
Incomplete pass brings up 4th down. Chapel Hill punts. No return.

8:59
Long running play for Webb. Spotted in the Chapel Hill 27.

End of the 3rd quarter. The score is still unchanged.

9:02
The 4th quarter starts with 5 yard penalty. Lots of people are already filing out, probably because of the score.

Webb piling on the penalties with intentional grounding. 3rd and 25.

No gain after a run by the Webb QB. They go for it on 4th down. Pass to the end zone is no good. Turnover on downs.

9:07
Chapel Hill most likely looking to burn the clock at this point.

Cheerleaders are getting reprimanded for something by their coach.

Chapel Hill punt on 4th down. No return for Webb.

9:10
Webb still trying to get something to come together on the ground. Their QB calls his own number for a short gain. Official timeout, due to injury. Luckily nothing serious. 8 minutes to go in the game.

9:13
Webb QB still trying to make it happen on his own. He’s just short of the first on the run. 3rd and inches.

Webb converts on the option run. 1st down on the Chapel Hill 44.

9:15
Bad snap by Webb results in a fumble and a 15 yard loss.

Flea flicker is good for about 10 yards. The subsequent long pass by Webb is incomplete. 4th and 21.

Gutsy call to go for it on 4th down with a run. Turnover on downs.

9:17
Chapel Hill ball on the 50. Loss of 7 on the run.

Webb timeout.

9:20
Chapel Hill takes over with a pass play resulting in a 55 yard touchdown (running up the score a bit?). Point after is no good.

With 4:09 left in the game, the score is now 25-0.

Chapel Hill kicks off. Good return to the 50 by Webb.

9:23
Webb QB is still taking it downfield himself. He nabs a first down after the run.

Injury timeout with 3:15 to go. The Webb starting QB limps off the field.

9:25
QB sack for Chapel Hill. 3 yard loss for Webb.

Webb runs the ball on 4th down to convert. Ball is on the Chapel Hill 23.

9:27
First down for Webb on the Chapel Hill 13. Webb timeout.

9:29
Incomplete pass for Webb. They attempt a run resulting in no gain.

9:30
Chapel Hill takes over on downs after Webb can’t convert with 28 seconds remaining.

One quick kneel down and Chapel Hill will run the clock out.

The final score is Chapel Hill 25, Webb 0.

Week Seven Press Release

Trapped Beneath the Ice:

A look at the 10th anniversary of the North Carolina ice storm

 Image

With the Fall season just underway and December already around the corner, the 10th anniversary of the infamous southern ice storm is fast approaching. Back in 2002, residents of the southeastern United States got the worst that an early cold snap had to offer. For the residents of North Carolina, it was a storm like none had ever seen.

An unusual combination of freezing temperatures and precipitation led to one of the worst natural disasters in the state’s history. After a long night of snow fall on a frozen ground, the precipitation turned to sleet, and then to freezing rain, creating several layers of impenetrable ice glazed over cars, houses, trees, and worst of all, power lines.

 Image

Over the next week, The Weather Channel will bring you firsthand accounts and stories from inside the storm. From the first forecast to the bitter aftermath, we’ll give you an in-depth look at the winter storm that changed the lives of thousands. For the seven frostbitten days of Winter Week, we’ll explore:

  • Detailed maps and radar images detailing the storm’s approach
  • How small towns and big cities prepared for the worst
  • Stories from those who were there, both at work and at school
  • Various local weather broadcasts, presented by the meteorologists themselves
  • The dangers of the icy roads
  • The impact of the widespread power outages
  • And much more

“The storm that hit North Carolina was unique,” said Jim Cantore, senior meteorologist and host of The Weather Channel’s own “Storm Stories.” “I think this week will give many viewers a chance to reflect on how quickly severe weather can arise and what they can do to better prepare themselves for the future. I’m looking forward to it.”

Joining Jim Cantore will be meteorologists Mike Seidel, Dr. Greg Forbes, and Dr. Steve Lyons.

A map detailing freezing rain totals

The broadcast will be primarily focused on the storm’s formation and how the atmospheric conditions prolonged its effects. Meteorologists have compiled multiple models from early 2002 forecasts that detail the disastrous mix of sleet, freezing rain, and snow. They hope not just to educate the viewers to potentially educate themselves as well. 

“A lot of local communities weren’t prepared for the storm when it hit,” Cantore said. “And we’re optimistic that these programs will not only give viewers a better plan of action for severe winter weather but will also help local meteorologists better recognize storm patterns and stay ahead of them.”

Trees resting on power lines

Since 1982, The Weather Channel has brought viewers the most current and accurate weather forecasts available on television. Now, thanks to online integration and The Weather Channel app for iPhone and Android software, you will be able to follow along from virtually anywhere. Under “Video” on the mobile app, users will be able to watch recaps of shows.

Viewers will also be able to add their own experiences as well at Weather.com. Throughout the week, users can submit their own stories and experiences surrounding the ice storm. By going to the News page, anyone can upload personal accounts as well as photos or videos. Firsthand experiences are preferred, though anyone with any association to the events during the storm and the days after is free to contribute.

Image

Winter Week Viewing Schedule:

  • Monday, Nov 5—“The Conditions Were Right: Forecasting the storm”
  • Tuesday, Nov 6—“The Perfect Storm: The rain, the snow, and the cold”
  • Wednesday, Nov 7—“The Crystal Landscape: The day after”
  • Thursday, Nov 8—“Indoor Camping: Power outages and the loss of heat”
  • Friday, Nov 9—“The Frozen World: A look at the impassable roads”
  • Saturday, Nov 10—“We Slept With Hats On: Firsthand accounts”
  • Sunday, Nov 11—“The Thaw: A survey of the damage”

All shows will air at 8 pm ET.

“Here at The Weather Channel, you see a lot of reports on hurricanes, tornados, thunderstorms, and so on,” Cantore continued. “I think winter storms are often lost in the shuffle because they aren’t as dramatic, but they can be just as devastating. I’m sure everyone watching will develop a newfound respect for this kind of weather.”

Be sure to tune into The Weather Channel on your cable or satellite provider and look for Winter Week, hosted by Jim Cantore and Mike Seidel. You can also follow summaries of each program as well as find extra interviews, maps, and videos at Weather.com, your source for all things severe weather online. Also look for The Weather Channel on Facebook as well as Twitter.

*Disclaimer: This press release is entirely fictitious and in no way associated with The Weather Channel or any of its affiliates. Any resemblance to actual Weather.com material is purely coincidental.

A Correspondent for The Weather Channel at Weather.com

Image

Overview

Since 1982, The Weather Channel has been bringing timely and accurate weather forecasts to a national audience. Most famously known for its local weather broadcasts, or “local on the 8s” for local forecasts every 8 minutes, The Weather Channel also reports weather news of national interest. This includes storm fronts, natural disasters, changing pressure patterns, flooding, snow storms, and any other potentially threatening weather. Along with these dependable forecasts, The Weather Channel, or TWC for short, also broadcasts interest shows, including the popular Storm Stories, which chronicles disastrous and impactful weather events.

With the changing technological landscape, TWC has gone to the internet for more ways for its viewers to receive information. At Weather.com, users can receive up to the minute local forecasts, national forecasts, and severe weather updates. But Weather.com is not solely focused on current weather. The site also has extensive news coverage and features about strong storms with a historical impact.

Identifying the Audience

The main audience for my content is going to be anyone who has an interest in the weather or climate outside of seeking a local forecast. They not only have a passing interest but also wish to learn more about weather patterns and investigate the historical significance of severe weather and how it impacted parts of the country.

At the same time, none of these readers are expected to be experts, so while some prior knowledge is assumed, the reader most likely possesses a layperson’s knowledge based on personal experiences with varying degrees of severe weather.

The Purpose of Weather.com

While local forecasts and radar maps are of principle importance to most users, Weather.com also has numerous feature stories. These can include international weather events, weather in history, atmospheric changes, and even traffic patterns. All of these features can be found in the ‘News’ section at the top of the main page.

Competition

For the most part, the main competitor for Weather.com is any major news outlet that features a frequently updated weather forecast. This includes most local news websites with meteorologists as well as national news sites.

However, most news outlets simply focus on delivering forecasts and rarely pay attention to any weather feature stories of interest. For example, a CNN.com reader will look for the day’s weather while a Weather.com reader can get the same information as well as stories on major weather events around the world and their significance.

Style

I will be maintaining the style present at Weather.com but will primarily utilize the Web Style Guide, written by Patrick Lynch and Sarah Horton, published by Yale University, and found at webstyleguide.com.

Weather mainly concerns itself with data and how they determine the significance of a weather event. As such, I will be including statistics, images, radar imagery, and other relevant graphics to add to the feature’s level of interest.

Possible Challenges

The primary challenge for this kind of article online is that it will not have a wide appeal, and will most likely only appeal to those who already have an interest in weather events. This can be either a general interest in weather or an interest in an event because they were somehow involved in it.

Another challenge is the assumed level of prior knowledge for the reader. For anyone reading about weather, I must assume that he or she understands basic weather patterns and terminology, like “fronts,” “pressure,” or “isobars.”

Lastly, due to its popularity and a desire for users to have constant weather updates, The Weather Channel can be found on mobile devices, but these applications only provide forecasts and do not have the comprehensive features of the website.

Possible Solutions

As everyone is affected by some kind of weather at one point or another, and since weather terminology is heavily used in most broadcasts, assuming a small amount of prior knowledge with terminology is necessary. The content will be directed at laypeople rather than meteorological experts.

It is not necessary to expect the reader to understand, interpret, and be interested in large quantities of data or charts and graphs displaying those data. These figures are only useful for more expert readers will have little significance in the description of individual events.

While the mobile app is an excellent tool, it is impractical to create a new section of the app for full length feature stories. Instead, small ads could be placed on forecast pages encouraging readers to go online for more information or related stories in an effort to increase base of PC readers.